💐💎 MIWE 2025 Malaysia Outstanding Female Entrepreneur Award 🌟
(MALAYSIA INFLUENTIAL WOMEN ENTREPRENEURS)
On behalf of MTPN (Majlis Tindakan Pengguna Negara) National Consumer Council,
We sincerely congratulate all outstanding female entrepreneurs 👏👏
Thank you for your remarkable achievements in business and your excellent contributions to the empowerment of women 🌹💪
✨ Sandra Sii Hie Kiong
Founder of Nissi Publishing & Sandra Fitness

💎 1️⃣ Why do you qualify for this award?
1️⃣ Excellence in the field of web development 💻
With over 20 years of expertise in web development and technology. I have participated in over 200 website projects and provided long-term services to international clients, demonstrating consistent and exceptional professional performance.
2️⃣ Impact through education and community 🤝🎶
In 2018, I founded the “Joyful Zumba” project and designed the “Team Building Zumba” program. I am dedicated to combining fitness and music for family members and corporate employees, helping them improve their health, reduce stress, and restore happiness.
3️⃣ Entrepreneurial spirit and sense of mission 🚀❤️
I am committed to combining technology and fitness, offering innovative solutions that bring positive business and community impacts, reflecting true entrepreneurial spirit and mission.

🌸 2️⃣ Self-Introduction
Xu Huijuan (Sandra Sii Hie Kiong), from Kuching, Sarawak, Malaysia 🇲🇾.
2004 – 2025
In 2004, I founded Nissi Publishing, a company that provides website development, maintenance, backend management training, technical support, and other related services. With professional qualifications and technical abilities in this field, we provide personalized solutions to numerous clients.
2018 – 2025
In addition to my professional work as a web engineer, I began working as a Zumba fitness instructor, nutrition therapist, and relationship advisor. I officially entered the fitness field, especially focusing on Zumba, and founded Sandra Fitness in 2018.
Founder of Sandra Fitness 💃
Founder of Nissi Publishing 💻

🏆 3️⃣ Achievements
📜 Professional Certifications and Awards
🎓 HRD Corp Certified Trainer (August 2025)
💎 JCI Pearl Female Entrepreneur • Excellence Innovation Award (2024)
🏅 Malaysia Website Design Award • Public Favorite Business Website (2022)
🌟 Malaysia Website Design Award • Monthly Best Personal Website (2021)
🏆 Sarawak New Startup Award • Rising Entrepreneur (2020)

💡 4️⃣ Expertise / Skills
📘 Education and Professional Background
💻 2000 – 2002: Malaysia Informatics Computer Advanced Diploma (Networking and Communications)
🎓 2002 – 2004: University of Oxford Brookes, UK – Bachelor’s and Master’s in Computer and Information Systems
📊 2005 – 2006: University of New South Wales, Australia – Master’s in Computing and Information Technology (E-commerce Systems)
🏢 Professional Experience and Achievements
🌐 2004 – 2025: Founder of Nissi Publishing, with 21 years of web engineering experience
💃 2018 – 2025: Founder of Sandra Fitness, Zumba Fitness Instructor (7 years, over 777 courses)
❤️ Concurrently working as a nutrition therapist and relationship advisor

5️⃣ Obstacles and Challenges 💪💫
In 2018, I was diagnosed with an autoimmune disease 💉. This news completely changed my life 🌪️. The doctors told me that this type of disease cannot be cured, but it can be managed through a good lifestyle 🌿. Since then, I have rethought my life priorities—I had spent most of my time on work and taking care of others, neglecting my own physical and mental health 💔.
This disease became a “turning point” in my life 🌈. I began to focus more on self-care and turned my pain into a mission ✨, founding Sandra Fitness 💃. Through combining exercise and music in a team-building way 🎶🙏, I help people release stress, restore joy, and protect their physical and mental health 💗.
Now, even though my condition still requires management, I have been able to stabilize it 💪, and I use my own experience to inspire others: even with various limitations, it is possible to redefine life with confidence and joy ✝️💖.
Industry Challenges 🔍:
The fitness industry is facing economic fluctuations 📉, the rise of online courses 💻, and the revolution of AI technology 🤖. My response is to combine human warmth with technological innovation 💡, developing courses that integrate team-building, music, and exercise 🎵, creating differentiation and sustainable value 🌱.

6️⃣ Women Empowerment 👩‍💼🌟
I actively participate in various women empowerment platforms 💪✨, such as the 2024 JCI Pearl Female Entrepreneur Award platform 🏆 and the Hong Kong Hero Ladies 💕 relationship advisor platform. These platforms have allowed me to exchange ideas with outstanding women from all walks of life 🤝, learn leadership and mentoring skills 📘, and launch the “Family and Corporate Team Building Zumba Program” 🏡💃, helping women of all ages build confidence, promote health, and enjoy life 🌸.
These activities have not only expanded my network 🌐 but also strengthened my sense of mission 💫: to lead more women to find balance and strength in both their careers and families ❤️.
I believe that women empowerment is not only about giving opportunities, but also about the process of equal learning, leading, and shining 🌟.
Malaysia can improve in the following areas:
1️⃣ Provide more female mentorship systems and growth resources 👩‍🏫;
2️⃣ Create a safe learning and entrepreneurial environment 🛡️;
3️⃣ Encourage society to re-recognize “female heroes” 👩‍👧‍👦—such as mothers, teachers, healthcare workers, and female entrepreneurs in all industries, who silently shape society with tenderness and courage 🌷.

7️⃣ Goals and Vision 🚀🌈
In the next five years, my goal is to develop Nissi Publishing 📘 into a regional digital solutions brand 💻, providing innovative websites, training, and brand strategy services to businesses in Malaysia, Singapore, and Australia 🌏.
At the same time, I will further expand Sandra Fitness 💃, promoting the “Team Building Zumba Program” 🤝, helping corporate and family teams build healthier and closer relationships through a holistic approach to body, mind, and spirit ❤️.
Strategy and Plan 🧭:
💡 Promote digital innovation and mentorship community programs 🌿, cultivating health-conscious thinking for coaches and business leaders;
📲 Utilize digital tools to develop more interactive learning platforms, allowing participants to grow both online and offline 🌐;
🏆 With my 21 years of entrepreneurial experience and fitness teaching background 💪, I will guide the younger generation of entrepreneurs and mentors 👩‍💼.
Vision and Mission 💖:
To integrate technology, health, and team spirit 🌟, inspiring and equipping more people to live a joyful, meaningful, and impactful life ✨.
I firmly believe that when people are healed and empowered 🌈, they will go on to influence and heal the world 🌍💫.

8️⃣ Commitment to Consumers 💎🤝
With the original intention of helping families alleviate chronic diseases and prevent relationship breakdowns ❤️, I have led over 777 Zumba classes 💃, learned or adapted 333 Zumba routines 🎶, and created 26 different versions of Zumba courses and 23+ online courses 💻.
I focus on providing “accessible to everyone” exercise solutions 🌍, allowing participants to easily follow along whether at home or abroad. Each class has not only improved my own health but also enhanced the physical and mental well-being of my students 🌿.
I encourage my students to maintain regular exercise 🏃‍♀️, and I have witnessed them becoming happier, more confident, and fostering more harmonious and joyful relationships within their families 💕.
I also love information technology 💡, and with over 21 years of experience in website development, I am able to provide website construction and maintenance support for clients from Singapore, Malaysia, and Australia 🌏, as well as train clients to manage website content, helping them operate their businesses more independently and efficiently 📈.

9️⃣ Social Responsibility 💖🌍
I regularly hold free Zumba classes 🙌 and participate in large-scale Zumba events.
Events I have been invited to include:
Tunku Putra-HELP International School Sports Day Zumba (2020)
Kuching Zumba Fiesta (2020, 2023, 2024, 2025) 🎉
My “Charity Zumba Program” 🕊️ provides free “Joyful Zumba Classes” 💃 for students aged 5 to 65 every month, and since 2023, I have been running a children’s physical and mental health program 👧🧒, allowing children under 12 to enjoy the joy of healthy exercise for free 🌈.
Additionally, I provide free website services for various charitable organizations and church groups 🖥️, including churches, kindergartens, counseling, and suicide prevention associations (Befrienders Kuching)✝️, using technology to serve society and spread love and hope 💕.
I believe that social responsibility is not only about “giving” 💝, but also about “walking alongside”—when we bless others with our expertise, society becomes healthier and more loving ❤️.

🔟 Benefits After Winning the Award 🏆