Greetings, Sauwanee here, and I represent Britishpedia Media Group Sdn. Bhd.  It is with great pleasure BritishPedia Media Group to invite Sandra Sii, Founder of Sandra Fitness & Nissi Publishing to be included in our encyclopedia book of “Successful People in Malaysia & Singapore”, and it is for our 7th Edition. Therefore, we would like to invite you to join our biography interview session in sharing the story of your career in this field which will be published in every Malaysian state library & Singapore national library as a form of encyclopedia. The entry and the interview sessions are both free of charge.

 

Sandra Sii Hie Kiong

Pseudonym: 徐慧娟 Sandra Sii; O: Zumba Fitness Instructor, Website Engineer, Entrepreneur, Sole Owner / Managing Director of Sandra Fitness and Nissi Publishing; B: Kuching, Sarawak, Malaysia, 23.12.1981; P: Sii Chieh 1958; Wong Yiik Siong 1957; MS: Ruoxin Zhang 1974; Ch: Zhang Xing Zhi 2009; GrA: Her grandfather, Wong Eng Ngok, is a highly successful entrepreneur and investor. His passion in social welfare and dedication to community service inspires her, and he continues to be her role model to this day; E: 2005 – 2006 Master of Computing and Information Technology, University of New South Wales, Australia; 2003 – 2004 Master of Science in Computer Science at Oxford Brookes University, United Kingdom; 2002 – 2003 Bachelor of Science in Computing and Information Systems at Oxford Brookes University, United Kingdom; 2000 – 2002 Advanced Diploma in Computer Studies, Network and Communications at Informatics Malaysia; 1994 – 1999 SMK Bandar Kuching No. 1, Sarawak, Malaysia; 1988 – 1993 SRB Chung Hua Pending, Kuching, Sarawak, Malaysia; Ca: 2004 – 2024 Founded Nissi Publishing in 2004, a company that offers website development, maintenance, admin training, technical support and other related services. With her qualifications and expertise in the sector, they have helped many clients with their comprehensive offering; 2018 – 2024 Diversifying from her undertakings as a website engineer, she became a Zumba fitness instructor, diet and nutrition therapist, and relationship coach. Sandra began her journey into the world of fitness, particularly Zumba (a fitness program usually known for being a fun and high-energy exercise), and founded Sandra Fitness in 2018. The company is dedicated to fitness, diet, and relationship coaching revolving around health, wellness, and family. With her qualifications and extensive experience in the field, she pioneered and created other forms of Zumba, namely, Rejoice Zumba and Family Zumba, designed for people within the age range of 5 to 65, catering to various fitness levels. These creations of hers have made Zumba more accessible and enjoyable for families through the integration of fitness, diet, emotional, and other aspects of well-being. Sandra has been dedicating her life to helping others build physical and mental resilience in the pursuit of well-being and happiness while still balancing her IT career; CO: Sole owner and founder of Sandra Fitness; Sole Owner and Founder of Nissi Publishing; WaCW: Sandra publishes food recipes with informative notes on nutrition and health on her own award-winning Sandra Sii’s Cooking Diary website at cook.sandrasii.com 2021 – 2024; Sandra Fitness website contains various information on physical health, mental health, and diet, showcasing her stories, services, and endeavors in the well-being sector at sandrazumba.com 2021 – 2024; Sandra Fitness Membership System is a website that she publishes and maintains to directly offer virtual classes and consultation such as providing online Zumba sessions, dietary planning, and relationship coaching. She has also published lots of training and educational materials in the forms of text, video, and audio for her courses at sandra.fitness 2020 – 2024; Writes and publishes her life stories and personal experiences on the website, Story of Sandra Sii at story.sandrasii.com 2014 – 2024; CaSA: Sandra often provides free Zumba classes and participates in major events for Zumba as a presenter. Among the events that she has previously joined include Tunku Putra-HELP International School Sports Day Zumba 2020 and Kuching Zumba Fiesta in 2020, 2023, and 2024. Her Charity Zumba program provides free monthly Christian Zumba session for everyone aged 5-65, and Forever Free Zumba has been run for kids aged 12 and below since 2023; Aw: Honored with the Sarawak Emerging Startup Entrepreneur Award 2020; JCI Pearl Women Entrepreneur Award- Best Innovation Award 2024; Winner of Malaysia Website Award Site of the Month 2021; Malaysia Website Award- Public Favourite Site 2022; Me: Junior Chamber International (JCI), Padawan Member; Ach: Driven by her desire to help families alleviate chronic illnesses and prevent relationship breakdowns, she has led more than 600 Zumba classes, memorized the choreography of over 300 songs, and created 25 versions of Zumba courses, recorded 20 online Zumba courses. Her offering focuses on accessible exercise solutions both at home and abroad. Every class she teaches not only benefits her own health, but also improves her students’ physical and mental well-being. Encouraging her students to maintain regular exercise, she has witnessed firsthand the impacts of her teaching and how it contributed to their happiness while fostering harmony within their families 2018 – 2024; LS: English, Malay, Mandarin, Cantonese, Foochow, Hokkien; H: Her hobbies include playing musical instruments such as piano, guitar, electronic organ, yangqin, and guzheng. She also loves to sing and reflect on her artistic side; PMM: In 2018, Sandra was diagnosed with an autoimmune disease. The news was life-altering as her doctor informed that the disease was incurable. However, the severity of the symptoms would depend on her lifestyle. Previously, throughout her life, she had mostly focusing on her studies, career, and caring for her family to the point that she would sometimes neglect her own physical and mental health. The diagnosis marked a turning point, leading her to give more focus on herself. Since then, her journey with Sandra Fitness has never stopped as she continues to coach others in their pursuit of healthier, happier lives. Determined to find peace with her illness and to avoid burdening her family, she embraced a new mission: to prioritize her health while continuing to support those around her. That was when she embarked on her journey into the world of fitness, particularly Zumba, and founded Sandra Fitness. Today, Sandra is generally in good health and continues to manage her autoimmune condition; OA: Sandra has published charity websites, providing free website services for a number of churches, Christian organizations, kindergartens, and for Befrienders Kuching, suicide prevention and emotional support organization; RoS: Sandra’s passion for Zumba took her across Australia where she had earned multiple licenses and qualifications to teach Zumba to various age groups. She eventually tailored her approach to better meet her students’ needs. However, her journey was not without challenges. In 2023, an old knee injury resurfaced, threatening to halt her progress. Undeterred, she spent two months recovering and, after receiving reassurance from her doctor, resumed teaching classes. Her determination and resilience do not stop there. She also went on to earn the British Nutrition and Diet Therapist Certificate and completed the Certificate of Relationship Coach (University of Sunderland in Hong Kong). These qualifications further fueled her mission to promote health and wellness; Her passion in IT and website development has allowed her to serve customers from Singapore, Malaysia, and Australia by helping them build and maintain their websites in the past 20 years. She has also been able to help them with website admin training, making her clients capable of maintain their website contents; Web: sandrazumba.com, nissipublishing.com.my; PSN: Zumba By Sandra Sii – Sandra Fitness

 

Your index:

Business and Economics

 

Successful People in Malaysia and Singapore (7th Edition)

Editorial closing date: 04.08.2025

 

Release date: December 2025

 

#SandraFitness

#NissiPublishing

 

2024最棒的生日礼物🎁

 

您好，我是Sauwanee，代表Britishpedia Media Group Sdn. Bhd. 我们非常荣幸地邀请Nissi Publishing和Sandra Fitness的创始人Sandra Sii女士将您的自传收录到我们第七版《马来西亚与新加坡成功人士百科全书》中。因此，我们诚挚邀请您参加我们的传记访问，分享您在该领域的职业故事。这本百科全书将在马来西亚各州图书馆及新加坡国家图书馆出版并收藏。此次收录和访谈均为免费。

 

姓名：

徐慧娟（Sandra Sii Hie Kiong）

 

职业：尊巴健身教练、网站工程师、企业家，Sandra Fitness 和 Nissi Publishing 的创始人

 

出生日期：1981年12月23日

出生地点：马来西亚砂拉越古晋

父母：徐捷（1958年），黄育嫦（1957年）

子女：张行知（2009年）

 

伟大祖先：

祖父黄应岳是一位非常成功的企业家和投资家。他对社会福利的热忱和对社区服务的奉献精神一生激励着Sandra，至今仍是她的榜样。

 

教育背景

2005 – 2006年：澳大利亚新南威尔士大学计算与信息技术硕士 (电子商务系统)

2003 – 2004年：英国牛津布鲁克斯大学计算机科学硕士

2002 – 2003年：英国牛津布鲁克斯大学计算与信息系统学士

2000 – 2002年：马来西亚Informatics计算机高级文凭（网络与通信）

1994 – 1999年：马来西亚砂拉越古晋市政第一中学

1988 – 1993年：马来西亚砂拉越古晋槟岭中华小学

 

职业生涯  

2004至今：创立了Nissi Publishing，提供网站建设、维护、管理员培训、技术支持等相关服务。过去二十年，凭借她在该领域的专业知识，Sandra参与了马来西亚、新加坡和澳洲客户超过两百多个网站项目。

2018年至今：除了网站工程师的工作，Sandra后来也成为了尊巴健身教练、饮食与营养治疗师及感情关系顾问。她在2018年创立了Sandra Fitness，担任尊巴、饮食健康和感情关系导师。她设计了尊巴健身课程，如Rejoice Zumba（喜乐尊巴）和Family Zumba（家庭尊巴），这些课程适合5至65岁人群，能够满足家庭成员各个年龄层的运动需求。

 

企业投资：

Sandra Fitness 和 Nissi Publishing 的唯一创始人及所有者。

Sandra Sii’s Cooking Diary：分享Sandra的烹饪日记、食谱和健康饮食知识（cook.sandrasii.com）。

Sandra Fitness 网站：提供关于身心健康等方面的信息，并提供线上尊巴课程、饮食规划及感情关系顾问服务的相关咨询（sandrazumba.com）。

Sandra Fitness 会员系统：一个家庭健康平台，提供线上尊巴、饮食健康和情感知识，并为学员提供文字、视频和音频形式的课程、膳食规划及情感大学课程（sandra.fitness）。

Sandra Sii 个人故事：一个记录Sandra个人故事和经历的网站（story.sandrasii.com）。

 

慈善与社区活动：

Sandra通过慈善尊巴项目为所有年龄段（5-65岁）的人群提供每个月一次的免费喜乐尊巴课程。同时，她还为12岁以下儿童开设了“永久免费”Zumba课程（自2023年起）。Sandra曾参与多个大型尊巴活动，如古晋尊巴嘉年华（2020年、2023年、2024年）和Tunku Putra-HELP国际学校体育日尊巴（2020年）。

 

奖项：

全砂拉越新创大赛新晋企业家奖（2020年）

JCI珍珠女企业家 – 卓越创新奖（2024年）

马来西亚网站设计大奖 – 月度最佳个人网站（2021年）

马来西亚网站设计大奖 – 公众最喜爱商业网站（2022年）

 

会员资格：  

国际青年商会（JCI），Padawan分会成员。BNI会员。

 

成就：

Sandra已领导超过600场尊巴课程，并设计了超过25个尊巴课程。她还录制了20个线上尊巴课程，并完成了超过300首歌曲的尊巴舞蹈编排。她的线上课程主要是为学生提供便捷的居家和国外学生运动解决方案。通过她的指导，Sandra亲眼见证了学生们身心健康的改善，同时也促进了家庭的和谐与个人幸福。

 

语言能力：

英语、马来语、华语、粤语、福州话、福建话

 

兴趣爱好：

Sandra喜欢演奏钢琴、吉他、双排键电子琴、扬琴和古筝等乐器，也喜欢唱歌，展现她的艺术天赋。

 

个人里程碑：

2018年，Sandra被诊断患有自身免疫疾病，这对她的生活产生重大影响。医生告知她，这种疾病无法治愈，但症状的严重程度可以通过生活方式获得有效控制。以前，她主要将精力集中在事业和照顾家庭上，常常忽视自己身心灵健康。这个诊断成为了她人生的转折点，促使她开始更加关注健康，并全身心投入到Sandra Fitness，同时也帮助他人追求更加健康和幸福的生活。虽然面临健康挑战，Sandra依然坚持继续支持他人，帮助他们守护身心健康。

 

其他公益活动：

Sandra曾为多家教会、基督教机构、幼儿园以及古晋防止自杀协会，提供免费的网站建设和维护服务。

 

坚韧与恢复力：

Sandra对尊巴的热情带她走遍了澳洲，并获得了多个年龄段的尊巴教学证书。她根据学员需求调整教学方法。2023年，她腿部旧伤复发却并未放弃，而是通过两个月居家不出门和修养后，在医生的允许后重新开始教学。此外，Sandra还获得了英国营养与饮食治疗师证书和感情关系顾问证书（由英国新特兰大学香港分校颁发）。

 

网站：

sandrazumba.com

 

社交媒体：

Facebook: Zumba By Sandra Sii – Sandra Fitness

 

Today marks the 20th year of my career as a website engineer. I never thought I could stick to one profession for so long. This journey has been full of ups and downs, accompanied by life changes: from being single at 20 in 2002, to becoming a girlfriend, a wife, and a mother. Along the way, I experienced challenges like dealing with a third party in my relationships, navigating in-law conflicts in my marriage, battling my own physical and mental health issues, and supporting family members through their hard times. Yet, I am deeply grateful to my clients, friends, and family for their trust, support, and encouragement, which helped me persevere. Their unconditional love 💕 has kept me going for 20 years.

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💕 1995, My First Love:

At the age of 13, my uncle gifted me an old computer. It was love at first sight. I immersed myself in exploring how to organize files, teaching myself to type, use various software, and even print documents. I learned Microsoft Office and design software, creating projects like greeting cards and timetables for classmates. Studying computers became my greatest passion.

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💕 1996–2002, My Second Love:

Before studying abroad at 20, my grandfather gave me the opportunity to act as his young secretary, helping him prepare English and Chinese documents using Word and Excel. I taught myself to type in Chinese, learned English typing from a tutor, and joined my first course at Informatics IT Academy. I later helped teachers at school prepare documents like class lists and exam results analysis. After high school, I pursued a Higher Diploma in IT at Informatics, where I met exceptional teachers who profoundly influenced me. The coursework was challenging, and many students struggled to graduate. Knowing my English was weak, I dedicated myself to studying day and night, using dictionaries to understand every word and practicing past exam questions rigorously. Hard work paid off—I earned a scholarship in my first year and graduated successfully in my second.

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💕 2002–2007, My Third Love:

With my grandfather’s support, I completed a Bachelor’s and a Master’s degree in Computer Science at Oxford Brookes University. In 2004, I launched my first website in Oxford and became its administrator. In 2005, I pursued a second Master’s in IT, specializing in e-commerce systems in Australia. Despite personal struggles, including emotional challenges, I found angels along the way who lifted me up, helping me graduate.

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💕 2008–2009, My Fourth Love:

My child, DunDun, arrived. After resigning from my job at the Australian Transport Department due to pregnancy, I returned to Malaysia to prepare for his birth. While being a full-time mom, I continued working on websites, balancing motherhood and work until DunDun was born after 16 hours of labor.

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💕 2009–2016, My Fifth Love:

DunDun became my motivation. I was his daily companion and playmate, and he was my best friend. Through him, I learned patience, love, and the drive to study hard on how to be a good mother. A lawyer from Australia introduced me to website projects for his clients seeking Australian immigration, which included designing websites for fashion designers, restaurants, nutritionists, and churches.

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💕 2016–Present, My Sixth Love:

An Australian employer trusted me despite my imperfect English and hired me as a Website Technical Support Engineer, allowing me to balance a 20-hour workweek with family life. This year marks the eighth year of working with her. Even after moving back to Malaysia, she continued to trust me to manage over 100 websites for doctors and clinics, primarily dental practices.

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💕 2021–2024, My Seventh Love:

A Malaysian employer accepted me as a partner, giving me the opportunity to build and maintain websites for government agencies and clients. In 2022, I joined a Singapore-based web company and worked full-time on projects for clients like NUS, supermarkets, Rolex/Tudor retailer, Franck Muller Asia, and L’Oréal.

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💕 2004–2024, My Eighth Love:

My clients’ trust has been a constant. Starting as a solo website engineer, I eventually led a team in 2022 to serve clients from Singapore, Malaysia, and Australia. This brought me the joy of mentoring, fulfilling my childhood dream of becoming a teacher. My team now consists of qualified junior website engineers and administrators. I had given Website Admin trainings to my clients in the past 20 years, the youngest in their 20s and the oldest in their 70s.

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Awards & Achievements 🎁

• 2021: Malaysia Website Award Site of the Month (Personal Website)
• 2022: Malaysia Website Award Public Favourite Website (Commercial Website) Winner
• 2022: Malaysia Website Award Public Favourite Website 2nd Place (E-commerce Website)

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My Vision:

I hope to continue serving more clients, solving website challenges, and training others to become skilled website administrators. My dream is to build brands for companies and organizations, connecting them with the world through websites.

I also aspire to become a certified relationship coach this year, helping broken relationships and families heal. I aim to be a “love and marriage engineer” who mends shattered hearts. ⛽

 2024.2.22

 

建设和维护网站20年周年纪念分享：

网站工程师这个职业今天走入第二十年，没想到我可以坚持一份职业那么长时间，这一路上坎坎坷坷，身份的转换从2002年20岁单身、女朋友、妻子、母亲。经历了第三者的风波、婆媳风暴、自己身心生病、家人身心生病、人生中起起落落。感谢我的客户，身边的朋友，家人，他们的信任、支持和鼓励，让我没有放弃这个职业。无条件的爱💕让我坚持了二十年。

 

💕1995年，第一份爱：13岁那年，大舅把旧电脑送给我，从此我爱上电脑，每天都会研究，如何预备各种文件，自学打字、用各种软件和打印，学Microsoft Office和设计软件，喜欢做不同的作品如贺卡、各种文件。比如每年都帮同学制作时间表。研究电脑，成为我最大的兴趣爱好。

 

💕1996-2002年，第二份爱：13-20岁出国读书前，外公给我机会成为他的小小秘书，帮他用Word, Excel预备英文和中文文件，我自学中文打字，出去跟老师学英文打字, Microsoft Office, 学习使用Email，第一次进入Informatics IT 学院学习。后来，有机会帮中学老师预备一些文件如班级名单等，也曾经帮学校预备会考考试成绩报告。中学毕业后，进入Informatics电脑学院就读IT高级文凭，认识了几个对我影响很深的好老师。因为课程很难，许多学生每个学期都可能不及格毕不了业。我知道自己本来英文就差，非常害怕留级，所以除了学校假期，七天从早到晚在图书馆苦读，每一个不会的英文单词都查字典，每一年的考题都会反复练习。老师们都很有爱心和耐心，为我解答各种难题。勤能补拙，第一年拿到奖学金，第二年顺利毕业。

 

💕2002-2007年，第三份爱：外公支持家里的第三代包括我完成了牛津布鲁克斯大学，电脑科学学士和硕士学位。2004年，建设的第一个网站在英国牛津面世，也成为网站管理员，负责维护网站。2005年到澳洲读第二个IT硕士学位，主修电子商务系统，也参与了澳洲机构的网站建设和管理。读书期间遇到许多感情问题，陷入忧郁，但身边总有天使为我加油打气，最终毕业了。

 

💕2008-2009年，第四份爱：敦敦，我的孩子来了，怀孕后离开了就职三个月的澳洲交通局的工作，回到马来西亚安胎。我只能在家做网站的工作，直到破羊水，16小时后，敦敦出生了。一边当全职妈妈，一边继续网站工作。

 

💕2009-2016年，第五份爱：敦敦，是我努力工作的动力。我是他每天的玩伴和陪伴，他是我最好的朋友，他让我学习耐心、爱心和勤奋学习如何当个称职的妈妈，看了很多书和网页学当妈妈的角色。有位弟兄是澳洲的律师，他将生意介绍给我，帮助他的客户建设他们生意的网站，都是为了申请澳洲移民。就有机会制作服装设计师、餐厅、营养师和教会等网站。

 

💕2016-现在，第六份爱：澳洲老板接纳我英文没有太好，但是信任我，让我成为网站技术支持工程师，一星期20小时的工作，让我能够兼顾家庭。老板和同事的爱和鼓励，让英文还是比较差的我，能够信心满满的服务客户网站。今年迈入八周年。就算搬回马来西亚，老板还是继续信任我，为她管理总共超过一百个医生和诊所，主要是牙医诊所网站。

 

💕2021-2024年, 第七份爱：马来西亚老板接纳我成为他的合作伙伴，让我能够帮助马来西亚政府机构和客户建设和维护网站。2022年，我第一次尝试全时间工作，加入新加坡网站公司的团队，帮助新加坡客户建设和维护网站，曾经参与的网站项目包括新加坡大学NUS、新加坡超市、Tudor代理商、亚洲Franck Miller、国际品牌Loreal等。

 

💕2004-2024年，第八份爱：客户对我的信任，从一个人单打独斗，到2022年，自己带领团队服务新加坡、马来西亚和澳洲的客户，让我真的成为导师，让团队经过培训，成为合格的网站工程师和管理员。感谢你们的爱和支持，成就今天的我，成为马来西亚设计大奖的得奖者，这是这二十年来的艰辛努力的最好礼物。

🎁 2021年四月最佳个人网站奖

🎁 2022年公众喜爱商业网站奖第一名, 公众喜爱电子商务网站奖第二名

 

客户经过培训，已经成为合格的网站管理员，最小的二十几岁，最老的七十几岁。能成为导师，是我小学的梦想，很开心能够实现。

 

愿我成为一个懂得爱自己的人，继续带着健康的身心，带着团队复制更多自己来服务更多客户，解决网站问题。能继续培训更多的客户成为自己网站的管理员，让每个网站都能得到维护，为公司和机构打造品牌，让世界通过网站认识他们、他们的产品和服务。

 

更希望今年我能成为合格的感情关系顾问，成为许许多多破碎关系和家庭🏠，能使破镜重圆的婚姻和爱情工程师，为我加油！⛽