Greetings, Sauwanee here, and I represent Britishpedia Media Group Sdn. Bhd. It is with great pleasure BritishPedia Media Group to invite Sandra Sii, Founder of Sandra Fitness & Nissi Publishing to be included in our encyclopedia book of “Successful People in Malaysia & Singapore”, and it is for our 7th Edition. Therefore, we would like to invite you to join our biography interview session in sharing the story of your career in this field which will be published in every Malaysian state library & Singapore national library as a form of encyclopedia. The entry and the interview sessions are both free of charge.
Name: Sandra Sii Hie Kiong
Pseudonym: 徐慧娟 Sandra Sii
Occupation: Zumba Fitness Instructor, Website Engineer, Entrepreneur, Sole Owner / Managing Director of Sandra Fitness and Nissi Publishing
Born: Kuching, Sarawak, Malaysia, 23.12.1981
Parents: Sii Chieh 1958; Wong Yiik Siong 1957
Marital Status: Ruoxin Zhang 1974
Children: Zhang Xing Zhi 2009
Great Ancestors: Her grandfather, Wong Eng Ngok, is a highly successful entrepreneur and investor. His passion in social welfare and dedication to community service inspires her, and he continues to be her role model to this day
Education:
2005 – 2006 Master of Computing and Information Technology, University of New South Wales, Australia
2003 – 2004 Master of Science in Computer Science at Oxford Brookes University, United Kingdom
2002 – 2003 Bachelor of Science in Computing and Information Systems at Oxford Brookes University, United Kingdom
2000 – 2002 Advanced Diploma in Computer Studies, Network and Communications at Informatics Malaysia
1994 – 1999 SMK Bandar Kuching No. 1, Sarawak, Malaysia
1988 – 1993 SRB Chung Hua Pending, Kuching, Sarawak, Malaysia
Career:
2004 – 2024 Founded Nissi Publishing in 2004, a company that offers website development, maintenance, admin training, technical support and other related services. With her qualifications and expertise in the sector, they have helped many clients with their comprehensive offering
2018 – 2024 Diversifying from her undertakings as a website engineer, she became a Zumba fitness instructor, diet and nutrition therapist, and relationship coach. Sandra began her journey into the world of fitness, particularly Zumba (a fitness program usually known for being a fun and high-energy exercise), and founded Sandra Fitness in 2018. The company is dedicated to fitness, diet, and relationship coaching revolving around health, wellness, and family. With her qualifications and extensive experience in the field, she pioneered and created other forms of Zumba, namely, Rejoice Zumba and Family Zumba, designed for people within the age range of 5 to 65, catering to various fitness levels. These creations of hers have made Zumba more accessible and enjoyable for families through the integration of fitness, diet, emotional, and other aspects of well-being. Sandra has been dedicating her life to helping others build physical and mental resilience in the pursuit of well-being and happiness while still balancing her IT career
Companies ownership:
Sole owner and founder of Sandra Fitness; Sole Owner and Founder of Nissi Publishing
Writing and Creative Works:
Sandra publishes food recipes with informative notes on nutrition and health on her own award-winning Sandra Sii’s Cooking Diary website at cook.sandrasii.com 2021 – 2024
Sandra Fitness website contains various information on physical health, mental health, and diet, showcasing her stories, services, and endeavors in the well-being sector at sandrazumba.com 2021 – 2024
Sandra Fitness Membership System is a website that she publishes and maintains to directly offer virtual classes and consultation such as providing online Zumba sessions, dietary planning, and relationship coaching. She has also published lots of training and educational materials in the forms of text, video, and audio for her courses at sandra.fitness 2020 – 2024
Writes and publishes her life stories and personal experiences on the website, Story of Sandra Sii at story.sandrasii.com 2014 – 2024
Civil and Social Actives:
Sandra often provides free Zumba classes and participates in major events for Zumba as a presenter. Among the events that she has previously joined include Tunku Putra-HELP International School Sports Day Zumba 2020 and Kuching Zumba Fiesta in 2020, 2023, and 2024. Her Charity Zumba program provides free monthly Christian Zumba session for everyone aged 5-65, and Forever Free Zumba has been run for kids aged 12 and below since 2023
Awards:
Honored with the Sarawak Emerging Startup Entrepreneur Award 2020
JCI Pearl Women Entrepreneur Award- Best Innovation Award 2024
Winner of Malaysia Website Award Site of the Month 2021
Malaysia Website Award- Public Favourite Site 2022
Memberships:
Junior Chamber International (JCI), Padawan Member
Achievements:
Driven by her desire to help families alleviate chronic illnesses and prevent relationship breakdowns, she has led more than 600 Zumba classes, memorized the choreography of over 300 songs, and created 25 versions of Zumba courses, recorded 20 online Zumba courses. Her offering focuses on accessible exercise solutions both at home and abroad. Every class she teaches not only benefits her own health, but also improves her students’ physical and mental well-being. Encouraging her students to maintain regular exercise, she has witnessed firsthand the impacts of her teaching and how it contributed to their happiness while fostering harmony within their families 2018 – 2024
Language Skills:
English, Malay, Mandarin, Cantonese, Foochow, Hokkien
Hobby:
Her hobbies include playing musical instruments such as piano, guitar, electronic organ, yangqin, and guzheng. She also loves to sing and reflect on her artistic side
Personal Magic Moments:
In 2018, Sandra was diagnosed with an autoimmune disease. The news was life-altering as her doctor informed that the disease was incurable. However, the severity of the symptoms would depend on her lifestyle. Previously, throughout her life, she had mostly focusing on her studies, career, and caring for her family to the point that she would sometimes neglect her own physical and mental health. The diagnosis marked a turning point, leading her to give more focus on herself. Since then, her journey with Sandra Fitness has never stopped as she continues to coach others in their pursuit of healthier, happier lives. Determined to find peace with her illness and to avoid burdening her family, she embraced a new mission: to prioritize her health while continuing to support those around her. That was when she embarked on her journey into the world of fitness, particularly Zumba, and founded Sandra Fitness. Today, Sandra is generally in good health and continues to manage her autoimmune condition
Other Activities:
Sandra has published charity websites, providing free website services for a number of churches, Christian organizations, kindergartens, and for Befrienders Kuching, suicide prevention and emotional support organization
Secret Of Success:
Sandra’s passion for Zumba took her across Australia where she had earned multiple licenses and qualifications to teach Zumba to various age groups. She eventually tailored her approach to better meet her students’ needs. However, her journey was not without challenges. In 2023, an old knee injury resurfaced, threatening to halt her progress. Undeterred, she spent two months recovering and, after receiving reassurance from her doctor, resumed teaching classes. Her determination and resilience do not stop there. She also went on to earn the British Nutrition and Diet Therapist Certificate and completed the Certificate of Relationship Coach (University of Sunderland in Hong Kong). These qualifications further fueled her mission to promote health and wellness; Her passion in IT and website development has allowed her to serve customers from Singapore, Malaysia, and Australia by helping them build and maintain their websites in the past 20 years. She has also been able to help them with website admin training, making her clients capable of maintain their website contents
Web:
sandrazumba.com, nissipublishing.com.my; PSN: Zumba By Sandra Sii – Sandra Fitness









